It tells you before it matters.

Seven things raise their hand on their own

Nothing here is a rule you configure. These are the seven states a working operation gets caught out by, and each one is watched with the lead time that particular thing actually needs:

• ✅A task coming due — two days out. Long enough to plan the day around it, short enough not to become noise.
• ⏰A task gone overdue — once its date has passed, so it's a nudge rather than an archaeology project.
• 💊A withdrawal ending — three days out. Selling or shipping an animal too early is the failure this whole feature exists to prevent.
• 🐣A breeding due date — a week out, which is enough warning to have a pen ready.
• 🌾A pasture coming ready — when its rest period is up, so the grass doesn't get away from you. Each paddock has its own switch if there's one you'd rather not hear about.
• 🚜Maintenance due — a week out. Service is scheduled work, not an emergency.
• ⚠️Stock under its reorder point — when feed, medication or supplies drop below the level you set.

The place is checked every hour, so these arrive on the hour rather than the instant a number crosses a line. On a deadline measured in days, that's the same thing — and it's the difference between software that watches your records and software that pesters you while you're still typing.

A task's reminder goes to the person it's assigned to

Not to the whole crew. If a fence repair is T.J.'s, the two-day warning and the overdue nudge are T.J.'s — nobody else's inbox, and nobody else's bell. The alerts that concern the whole place, like a pasture coming ready or feed running low, go to everyone who asked for them.

In the app, and in your inbox

They collect under the bell in the sidebar with an unread count, so the app itself is the first place they land. But an alert nobody opens the app to see is an alert that didn't happen, so they also go to your email — gathered into a digest on the cadence you pick in Settings → Notifications: daily by default, or weekly if that's closer to how often you want to hear from software.

Except the one that can't wait

A medication withdrawal ending does not wait for a digest. It goes out immediately, on its own, because the consequence of hearing about it on Sunday when it ended on Tuesday is an animal already sold — and that's not something a later email can undo.

That list of exceptions is deliberately one item long. Every addition would spend a little of the credibility that makes an immediate email worth opening, so the bar is "acting a day late has a consequence you cannot take back", and only one of the seven clears it.

Your switches, not the ranch's

Every switch belongs to a person rather than to the operation. A pasture coming out of rest concerns everyone on the place, but whether you want an email about it is your business — so the hand who'd rather not hear about low feed can turn that one type off without touching what the owner sees.

• 🎚️A switch per type, per person. Seven switches, all on to begin with.
• 📆Daily or weekly digest, chosen by each member for themselves.
• 🔕Unsubscribe holds. Opting out of a category is honoured at the moment the message would be sent, not when it was queued.
• 🆓On every plan, free included. This isn't a paid tier's feature.

Everything on, by default

Alerts arrive switched on rather than off. These are the things a ranch signed up for — the volume control is the cadence and the seven switches, not silence until you go looking for a settings page you didn't know existed. Turn off what you don't want on the first day; that's a thirty-second job, and it's the right way round.