Free is the plan, not the trial.
Start free with all recordkeeping tools. Upgrade for more animals, pastures, people or Farm Hand. Each plan is billed per ranch, with the people limits shown below.
Free
One person, a couple dozen head, a few pastures.
- All recordkeeping tools
- Up to 25 head of livestock
- Up to 3 pastures
- 1 property
- 1 person — one person included
- Spreadsheet import, with ready-made templates
- No Farm Hand (AI assistant)
Homestead
A bit of everything — a house cow, a flock, ten paddocks, someone helping.
or $100 a year
- All recordkeeping tools
- Up to 100 head and 10 pastures
- 1 property
- 2 people
- Spreadsheet import, with ready-made templates
- No Farm Hand (AI assistant)
Ranch
A working outfit — up to a thousand head, a few properties, a crew.
or $290 a year
- Everything in Homestead
- Up to 1,000 head, 50 pastures, and 3 properties
- 10 people
- Farm Hand — the AI assistant, for questions and spreadsheet mapping
- 250 AI credits a month (what's a credit?)
Operation
More head, more ground, or more people than Ranch holds.
- Everything in Ranch
- Unlimited people
- Custom record, property, and AI limits
- Priority support
Go over a cap on any of these and nothing is deleted. Records above it are hidden until you upgrade, and they come back exactly as they were. An evening spent entering 400 head is never wasted work.
Every plan is billed per ranch, not per person — the owner pays and everyone they invite is covered.
Compare what’s included
| Free | Homestead | Ranch | Operation | |
|---|---|---|---|---|
| All recordkeeping tools | Yes | Yes | Yes | Yes |
| Livestock records | 25 head | 100 | 1,000 | Custom |
| Pastures | 3 | 10 | 50 | Custom |
| Properties | 1 | 1 | 3 | Custom |
| People | 1 | 2 | 10 | Unlimited |
| Records over the cap are hidden, never deleted | Yes | Yes | Yes | Yes |
| Export — PDF, CSV, whole-ranch ZIP | Yes | Yes | Yes | Yes |
| Spreadsheet import | Yes | Yes | Yes | Yes |
| Farm Hand (assistant & spreadsheet mapping) | — | — | Yes | Yes |
| AI credits per month what's a credit? | — | — | 250 | Custom |
| Priority support | — | — | — | Yes |
| Per month | $0 | $10 | $29 | Contact us |
| Per year | $0 | $100 | $290 | Contact us |
What we commit to
Billing is where software usually gets sly. Here's what we won't do.
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Nothing changes silently
If a price or an allowance ever moves, you'll know well before your account is affected, with the numbers in front of you — not in a line item you find later.
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Nothing you entered gets deleted
If you end up on a plan smaller than your records, the ones over the cap are hidden, not destroyed — they come straight back the day you upgrade. We will not delete a year of your history to make a point about billing.
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The free plan is permanent
Not a trial that lapses. If a small place only ever needs 25 head, three pastures and the daily log, that stays free.
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Leaving is as easy as arriving
- Change plan or cancel yourself — nobody to email.
- Export everything: CSV, PDF, or a whole-ranch ZIP.
- Over the cap? Nothing is deleted, only hidden.
The fine print, in plain English
Is the free plan actually free, or free-for-30-days free?
Actually free, permanently, with no card on file. It caps what one small place needs capping — 25 head, three pastures, one property, one person — and it has no Farm Hand. Spreadsheet import is on it, templates and all. Everything else in the app is on it too, and it doesn't lapse into anything.
Where do I choose a plan?
On the button above. Signing up asks for a name, an email and a password, and the plan you clicked carries through to the next screen, where you name your operation — so picking Homestead here means Homestead is what's waiting there. If you'd rather not decide yet, the free plan is on that screen too and needs no card. You can move between plans afterwards in Settings → Billing, whenever the place outgrows what it's on.
How does the 14-day Ranch trial work?
Every module, your crew, AI help matching spreadsheet columns and 250 AI credits, before you've paid anything. You start it at ranch setup, one screen after signing up. It takes a card so the trial is real, but charges nothing before day 15 — and on day 15 it becomes a paid Ranch subscription using that card. Cancel before then in Settings → Billing and you're charged nothing at all; your ranch drops to the free plan rather than closing, and nothing you entered is deleted. If you're bringing a workbook whose columns are called whatever its author called them, this is what the trial is for: map it on day one and you'll know before you've paid. A spreadsheet in our own template shape needs none of this — that path is on the free plan.
How do I change plan or cancel?
Settings → Billing, yourself, in about four clicks — change tier, switch between monthly and annual, update the card, or cancel outright. Nobody to email for permission. If you move to a plan with fewer seats than you're using, the app asks which people to keep rather than picking for you, and records over the new cap are hidden rather than deleted.
Can I be charged without choosing to?
Only by a trial you started yourself, which says up front that it converts on day 15. If you started on the free plan there's no payment method on file at all, so there's nothing that could charge you — you'd have to pick a plan deliberately.
What happens to my 400 head if I end up on the free plan?
They're hidden, not deleted. Records over the cap and modules your plan doesn't include stop showing up, and everything reappears exactly as it was the moment you upgrade. Nothing you entered gets destroyed by a billing change.
Do I pay per person?
No — you pay per ranch. The owner subscribes and everyone they invite is covered up to the seat count on the plan: one on Free, two on Homestead, ten on Ranch. If a worker helps at two different ranches, that's two ranches' subscriptions, not two of theirs.
What if I run more than one ranch?
Each ranch carries its own plan, because each one is its own set of records. A second place you barely touch can sit on the free plan while your main operation is on Ranch.
Can I get my data back out?
Yes — Settings → Export, open to owners and managers, on every plan including the free one. Individual records as PDF documents, a module at a time as CSV, or the whole ranch as a ZIP archive; the list screens have their own Export control for the subset you're looking at. Asking for money for a system of record you can't get data out of isn't a trade we'd offer.
Can I run Land & Herd on my own server?
No — Land & Herd is a hosted product at app.landandherd.com. There is no self-hosted distribution. More about Land & Herd →
Start on the rung that fits
The free plan needs no card and doesn't lapse — set up your place in a couple of minutes and move up the day it outgrows it.